GOKOO HAMONO Brand Identity Design
Brand Identity Design for Chiba Artisan Tools, Japan
YEAR |
2018
CLIENT |
GOKOO HAMONO 五香刃物
Industry-University Cooperative Project
Challenge
Honoring Tradition,
Forging the Future
Craftsmen in Japan continue to preserve and carry forward the exceptional quality of artisan tools, still handcrafted in traditional blacksmith studios, where the daily rhythm of hammering steel resonates through the air.
This project, hosted by Chiba University in collaboration with Gokoo Hamono (五香刃物), focuses on revitalizing the brand's identity. We aim to infuse fresh, modern energy into Gokoo Hamono while preserving its rich tradition, ensuring it thrives for the next century.
Logo design for
" Chiba Artisan Tools"
inspired by the character of "artisan" (工匠) from Chiba Artisan Tools. The design incorporates traditional Japanese elements and the texture of an ink seal. The logotype features rounded corners to evoke the smoothness of welded joints.
千葉工匠具の工匠の文字をモチーフにマークを作成しました。マークは和の感じと印鑑の質感を取り入れています。ロゴタイプは溶接の感じを表すよう角を丸くしています
Package design
GOKOO HAMONO knives are priced higher than standard knives due to their premium quality, and the packaging will be designed to reflect this elevated standard.
五香包丁は普通の包丁より値段が高いので、パッケージングはもっと高級の感じを示します
Compendium of Tools
This booklet focuses on the tools used in the production of gyuto knife, featuring detailed photographs and descriptions of each tool and the associated processes, presented in an encyclopedic format. It is intended to provide an appreciation of the intricate craftsmanship, extensive range of tools, and the beauty and elegance of Chiba Artisan Tools.
本冊子では一丁の（牛刀）を製作する際に使用される道具に着目し、すべての道具の写真と使用する工程を図鑑のように記載しています。この冊子をみることによって千葉工匠具の工程や道具の多さ、美しさや格好良さを感じて頂けたら幸いです。
YA!
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GOKOO HAMONO Brand Identity Design
YEAR |2018